The average mobile user checks their mobile phone 34 times a day. It's no secret that mobile's share of email opens is projected to surpass 50 percent for most brands in 2013. Due to this phenomenon, many retail and financial companies are choosing email marketing to push out offers and communications. This summer as inboxes become inundated with offers for sales, vacations, and back-to-school deals; the need to design your emails with mobile subscribers at top of mind is more important than ever. Read More
As a 10-year SEO veteran, there is one name in the business that still makes me uncomfortable, and that name is Matt Cutts. The current head of Google's web spam department carries with him a pre-conceived notion that a challenge is coming, and that my job is going to get a little more difficult. Read More
As each day passes, more and more people are equipped with a mobile device that enables them to stay connected at times and places they were not able to before. After seeing the impact of mobile devices on Black Friday and Cyber Monday, one can predict that the upcoming summer months will showcase new insight into both mobile traffic and multi-screen user behavior. Read More
If you're still using the old Facebook ad manager to manage your campaigns, you're missing out on a lot of opportunity from Facebook's "Power Editor." This free tool includes a variety of great features for advertisers that you can't get through Facebook's regular ad manager including additional targeting options through partner categories, an image library, and the ability to create custom audiences. Read More
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