Posts under the ‘Prime Visibility’ Category
Where Do Impressions Come From?
By Jay Kaplan
Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don't pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online marketing campaign. Clicks and conversions ar...
Click-to-Call for Mobile Content & Apps
By Lindsey D'Aconti
Click-to-call for apps and mobile website content is a new mobile advertising format that Google AdWords has released to all of its advertisers. In order to help increase the reach of your ads across the mobile web, Google has expanded their popular click-to-call functionality on mobile search ads to now include mobile content and apps. Not only will the click-to-call for mobile content help a...
Why You Need to Have Your SEO Expert on Speed Dial
By Scott Litvack
I recently had to call in an expert to repair a busted garage door at my home, which got me thinking about the value of expertise, especially when it comes to search engine marketing. We tend to think that most problems can be fixed by ourselves or that we can hire a generalist to fix anything. However I didn’t have the time or knowledge to do it myself and the generalist I considered conced...
