Posts under the ‘AdWords’ Category
Yahoo Lets Search Marketers Import AdWords Campaigns
By @AndrewHazen
To help grease the wheels for new advertisers, Yahoo will announce today that paid search players will soon be able to import their Google AdWords files to run similar campaigns on Yahoo's platform. The feature will be available to its business customers in less than two weeks, according to David Pann, VP of Yahoo's search advertising division.
Clickz has some good coverage on this which you ca...
Google Analytics – 2 web analytics solutions are better than 1
By Anthony Centeno
Google Vs. Omniture Vs. Coremetrics Vs. Unica, blah, blah, blah. We’ve all heard and read the arguments and read the Forrester Research and numerous white papers espousing the competitive advantages of each of the leading web analytics solution.
We all know who the industry leaders are, we know that Omniture owns the most market share, flexible reporting, and is great at tracking mobile devic...
The Importance of Dynamic Keyword Insertion
By Juan Tejada
Since the launch of the “Quality Score” by Google, the dynamic keyword insertion feature has become one of the most common aids at the moment of writing ads. In a nutshell what this does is that it takes the term searched and places it on the desired part of the creative which could be on the headline, Description 1 or 2 fields, display URL or destination URL, as long as this keyword is part o...
Google Opportunities Feature
By Pamela Nelson
The new Google AdWords interface continues to see improvement in features and usability. One of the new features is the tab called Opportunities. Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group. Google identifies related keywords, showing the additional estimated monthly searches that can be g...
