Posts under the ‘Google’ Category
How To Use Google Buzz for SEO
By @AndrewHazen
Tad Chef talks about 10 ways to use Google Buzz for SEO and SMO. He covers everything from indexing to keyword research to link building to personal branding.
For example, while most people compare Buzz to Twitter and Facebook, it's in reality a rival to Tumblr and Posterous, Chef writes. It's good for content you want to "drop quick and dirty without much fuss" into a social network. He cal...
Yahoo Lets Search Marketers Import AdWords Campaigns
By @AndrewHazen
To help grease the wheels for new advertisers, Yahoo will announce today that paid search players will soon be able to import their Google AdWords files to run similar campaigns on Yahoo's platform. The feature will be available to its business customers in less than two weeks, according to David Pann, VP of Yahoo's search advertising division.
Clickz has some good coverage on this which you ca...
Google Analytics – 2 web analytics solutions are better than 1
By Anthony Centeno
Google Vs. Omniture Vs. Coremetrics Vs. Unica, blah, blah, blah. We’ve all heard and read the arguments and read the Forrester Research and numerous white papers espousing the competitive advantages of each of the leading web analytics solution.
We all know who the industry leaders are, we know that Omniture owns the most market share, flexible reporting, and is great at tracking mobile devic...
Google Opportunities Feature
By Pamela Nelson
The new Google AdWords interface continues to see improvement in features and usability. One of the new features is the tab called Opportunities. Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group. Google identifies related keywords, showing the additional estimated monthly searches that can be g...
