Google is scheduled to make an announcement today at 12:30 pm EST about a great technological advancement…

Based on today’s Google homepage logo and what I’ve seen and heard, my prediction is that Google will announce that will deliver search results on the fly, in real-time, as you type in your search query!!

For example, if you started typing pri then in real time the results page may show search results for private eyes, private party, etc. Then as you continue to type prim the search results would update, in real-time, with results for primates, prime visibility, etc.

4 and a half hours and counting….let’s see!

@AndrewHazen

Google is taking aim at Yahoo users with a new OpenID feature that makes signing up for a Google account a simple one-click process for anyone with a Yahoo account.

This one-click feature gives Google access to the user’s Yahoo email address and authenticates the user’s identity, allowing him access to the wonderful world of Google’s web-based applications and services, including Reader, Docs, AdWords and more.

The Twitter bandwagon continues adding 300,000 new users per day, making the trendy microblogging service a hot commodity in the web world. CEO Ev Williams revealed that the company now boasts an impressive 145 million registered users, up from 105 million just four months ago.

Williams also revealed another interesting numbers tidbit in that sixteen percent of new users join the site via a mobile device rather than the the web. Mobile apps and the recent debut of Twitter for iPad could also help rope in new members accessing the site on the go.

@AndrewHazen

In the past year we have been contacted many times about our Online Reputation Management (ORM) services.  Often it is a large corporation that is seeking to have ‘negative PR’ pushed beyond page 1 and 2 of search results….

There is a good article out this morning from iMediaConnection entitled: Don’t let your social media presence crush your brand’s future…

I am often surprised by how little email marketing most people I encounter are executing…

As you build and segment your email database, there are literally dozens and dozens of ways to build vaule with your clients, upsell, promote new products/services, highlight clients/case studies, etc., etc.

There is a good article this morning at iMediaConnection from Justine Jordan entitled 9 Ways to give your email a design makeover

Article Highlights:

• A well-designed email means nothing if the landing pages don’t work well
• Best practices should only serve as a guideline
• Be sure to clearly communicate the purpose of any social elements in your design

Read the  entire article here

Tad Chef talks about  10 ways to use Google Buzz for SEO and SMO. He covers everything from indexing to keyword research to link building to personal branding.

For example, while most people compare Buzz to Twitter and Facebook, it’s in reality a rival to Tumblr and Posterous, Chef writes. It’s good for content you want to “drop quick and dirty without much fuss” into a social network. He calls Tumblr and Posterous better for doing this — but Google is bigger.

Read the whole story at SEOptimise.

Nearly 3 years ago there were talks about Universal Search (see Search Engine Land article from 5/16/07) and over the years we have seen some changes in search results such as Google Local, Videos in search results, some shopping engine feeds, news feeds, etc.

Last night I was doing some research for AllIceCreamCoupons.com and I was pleasantly surprised when I did a search for ice cream and saw the results below:

If you try this search yourself in Google you will see:

- A twitter stream in search results

- Google Local (google map) in search results

- Imagines in search results

- News feed in search results

- Book results in search results

This is a great example of how Universal Search is improving!

After a great night in NYC at a domainers meet-up, thanks again Elliot, I awoke this morning to a few inches of snow on the ground with another 8″ – 12″ to come….

As tradition has it, I check my blackberry before getting out of bed and began to see emails that asked if our Internet Marketing Company is open today…my first response is “Why, is the Internet down?” – I say that half-kidding because the mission of Prime Visibility is to “deliver extraordinary internet marketing services that exceed our clients expectations!”

Regardless of the weather, our eTail clients such as Lauren Hutton, Brother, Bagel Boss, MetroCandy, AllFreshSeafood, FadToys, etc. are all open for business regardless of the weather as well as clients like Lucille Roberts and the N9NE Group.  In fact, when the weather is bad more people are typically inside, at home, and on the Internet MORE….which is a BETTER time to market to them, increase PPC, send targeted emails and offers, etc., etc.

Now please DO NOT think for a moment that I do not care about the safety of the Prime Visibility team – I wholeheartedly do!  We are extremely fortunate enough to still operate, work and execute ANYWHERE we are so long as we have a computer/laptop and internet access….how great is that??  So while I am in the office this morning and I ain’t alone!  I feel good knowing that we are serving clients, thinking strategically about the weather and marketing and delivering on our mission to “deliver extraordinary internet marketing services that exceed our clients expectations!”

Have a great day and be safe!

Social media is on EVERYONE’S minds these days….some look to companies like Prime Visibility to strategize and execute social media tactics while others handle all the social media inhouse.  In either situation, it is important not to loose sight that it is VITAL to turn your team/staff into social media ambassadors.

Today’s iMediaConnection has a nice article entitled just that: Turn your employees into Social Media Ambassadors

Article Highlights:

• Develop a policy that outlines corporate guidelines for communicating in the online world
• Build a centralized hub for employees to communicate both internally and externally
• Encourage management to actively spread the message through social media.

Make sure everyone on your team is creating social media handles in social platforms such as twitter, LinkedIn, YouTube, Flickr, Digg, etc.  Does your company have a social media policy?  If not checkout our latest Prime Insights due out soon as we cover that very topic!  Not getting Prime Insights?  Be sure to follow us on twitter @PrimeVisibility and we will let you know when the next issue goes out.

Without a doubt, social media and social media marketing have been hot buzz words in the past 12 – 18 months; however, many marketers and advertisers & brands are nervous to dip their toe in the social media stream to see what it’s like.  More importantly at the very least you should procure ALL social media handles with your brand/company name (use UserNameCheck.com) and without a doubt start listening!! This is what we call a Listening Program where at the very least you can hear what others are and are not saying about your brand/company…what your competitors are saying and how are they using social media, etc., etc.

Remember you have to be in it to win it!  Get involved in social media now….here’s a video of me speaking about Social Media

There is also some good reading this morning at iMediaConnection entitled 4 ways social media can save you time and money

Article Highlights:

• Don’t concentrate on how many followers you have; instead, gauge success on how responsive and participatory they are
• You can, and should, target your PR campaign to web publishers that can position you with those you want to reach
• Take your market research budget and give it to your social media team to communicate directly with your audience

Read the entire article here