Posts under the ‘Pay Per Click’ Category
Where Do Impressions Come From?
By Jay Kaplan
Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don't pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online marketing campaign. Clicks and conversions ar...
Click-to-Call for Mobile Content & Apps
By Lindsey D'Aconti
Click-to-call for apps and mobile website content is a new mobile advertising format that Google AdWords has released to all of its advertisers. In order to help increase the reach of your ads across the mobile web, Google has expanded their popular click-to-call functionality on mobile search ads to now include mobile content and apps. Not only will the click-to-call for mobile content help a...
What You Can Learn From Your PPC Ads
By Cory Gimbel
While the keywords within a PPC campaign are obviously extremely important, the ad copy is just as important, if not more so. This is because to the general public, your ads are who you are. They are the connection between you and your customers. The way that an ad is written can have a dramatic impact on the performance of your campaigns.
In order to find out just how much of an impact it ...
Keeping an Open Mind
By Pamela Nelson
I recently met with the CEO of one of our new clients. He was very focused on ROI for Pay Per Click (PPC), as he should be, but almost to the point where it was prohibitive. I’ve seen this hesitancy time and time again. The leap from traditional advertising to online advertising seems to be a difficult one. This client placed a full page ad in a recent spring catalog for a very well know...
Does the Internet Take Snow Days?
By @AndrewHazen
After a great night in NYC at a domainers meet-up, thanks again Elliot, I awoke this morning to a few inches of snow on the ground with another 8″ – 12″ to come….
As tradition has it, I check my blackberry before getting out of bed and began to see emails that asked if our Internet Marketing Company is open today…my first response is “Why, is the Internet down?” – I say that ha...
