Super-Charging your Press Releases with SEO Best Practices is as easy as pie if you stick to tried and true best practices. I was recently reminded of the effectiveness of the Press Release as a traffic-driving tool so I thought I would take a moment to write some quick tips on how to effectively build a Press Release that provides ample opportunity for readers to first find it, and second, click through to your website to consume more relevant content.

1. Seed the Press Release title with Keywords – Step 1 in ensuring your Press Release is at least in the conversation when people search the topic.

2. Pay Attention to Keyword Density – Consider Keyword Density when building copy and using Keywords. Too many Keyword instances in a small sample of copy could be interpreted as Keyword stacking. Too little Keyword instances in a large sample of copy dilutes the effectiveness of Keywords. Target 1 or 2 Keywords per page and use a free Keyword Density tool like Keyword Density Analyzer. Find a happy medium for Keyword use and search engine spiders will index your Press Release and hopefully get you found on SERPs for that topic.

3. Deep Linking – Link important relevant Keywords to deep relevant pages on your company’s website and NOT simply to your home page. If these deep relevant pages do not exist for this particular topic consider creating a landing page on your site to attract additional site traffic but be certain to match up Visitor expectations for the landing page based on the keyword it is linked to.

4. Your Press Release is a Landing Page – Your mindset approach to Press Releases should mirror the typical approach and goals when creating a Landing Page. Seed your meta-data, page title, and copy with appropriate Keywords. When formatting copy use bold, italics, bullet-points, and short keyword-rich headlines.

One last thing: Use a news wire service, like PR Web or PR Newswire, that allows multimedia content hosting for things like video (YouTube) and photos (Flickr). Incorporate these media formats into your Press Release, strategically, to increase the variety, and hopefully depth, of user engagement, and link back to these authoritative websites (extra SEO points) to super-charge the SEO of your Press Release.

Melville, NY, September 11, 2009 – Prime Visibility, a New York Internet marketing agency, has collected over 1,000 pairs of shoes for the non-profit organization Soles4Souls.

Soles4Souls collects and distributes new and gently worn shoes to people in need in over 125 countries on five continents, including the United States, Honduras, Guatemala, Haiti, Nepal, Iraq, Uganda, Swaziland, Thailand and Peru.  Prime Visibility CEO Andrew Hazen initiated the company collection in conjunction with a local elementary school’s shoe drive.  In addition to collecting shoes, Prime Visibility will be donating shipping costs so that all shoes collected at both the company headquarters and the school can reach a Sole4Souls warehouse where the organization will prepare the shoes for their final destinations.

Andrew Hazen says, “Prime Visibility is a company that supports a variety of local, national and international causes.  Hosting a Soles4Souls shoe drive was a simple way to help people in need around the world.  The collection boxes around our office were overflowing!  Our team members cleaned out their closets and made our shoe drive a huge success.”

About Prime Visibility

Prime Visibility LLC, founded in 1998, is a leading, full-service Internet marketing agency committed to increasing traffic, sales and ROI for its clients. A division of PV Media Group, Prime Visibility provides integrated online marketing plans and individually tailored services, including Search Engine Optimization (SEO), Pay Per Click (PPC), email marketing, conversion tracking solutions and other SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 and 2008 INC. lists of the fastest-growing private companies in America.

About Souls4Souls

Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 4.3 million pairs (currently donating one pair every 13 seconds) to people in over 125 countries, including Honduras, Uganda, Romania, and the United States. The charity has been featured recently in Runner’s World and the Green Guide by National Geographic. It has also appeared on CNN, NBC, ABC, FOX, CBS, and hundreds of regional outlets around North America.  Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.

Internet marketing agency, Prime Visibility, is experiencing anything but hard times in this recessional economy. To the contrary, new client contracts are being signed every week and the company is experiencing great growth, hiring new team members in Social Media, Account Management and Search Engine Optimization (SEO) departments

Melville, NY (PRWEB) September 30, 2009 — Internet marketing agency, Prime Visibility, is experiencing anything but hard times in this recessional economy. To the contrary, new client contracts are being signed every week and the company is experiencing great growth, hiring new team members in Social Media, Account Management and Search Engine Optimization (SEO) departments. Some of the company’s newest accounts include: McGraw-Hill, The NPD Group, Korg, Martin Flyer, Clever Cookie, CAbi, and Health Day News. Andrew S. Hazen, Founder and CEO of Prime Visibility can attribute this expansion to the growing awareness of the value of Internet marketing.

“I will not say that the Search Engine Marketing industry is recession-proof, but at our agency business is booming,” says Hazen. “Internet marketing campaigns including website optimization, Pay Per Click advertising and social media marketing are smart investments for every size business, even in the most challenging economy. All forms of search engine marketing platforms allow for highly measurable results. This means that all successes and failures, and strengths and weaknesses, can be easily measured and quickly adapted to improve the marketing results.”

Prime Visibility has twice been on the Inc’s list of fastest growing companies and ranked by BtoB Magazine as one of the top 20 search marketing firms in the U.S. for the past 6 years. Prime Visibility builds Internet marketing campaigns using best practice Internet marketing strategies to deliver the highest degree of ROI.

Hazen concludes, “The key to our success is having the best team of professionals gathering a wealth of data and making the necessary adjustments to maintain highly successful integrated marketing campaigns for our clients. Together we deliver superior service and our clients are rewarded with a great ROI. I’m thankful for the new understanding of and appreciation for Internet marketing in the business community as an intricate part of every successful marketing plan.”

With the company flourishing, Prime Visibility is offering opportunities to the best candidates interested in Internet marketing and SEO careers. For more information visit www.PrimeVisibility.com or contact Prime Visibility at 866.PRIME.V1 (866.774.6381).

Prime Visibility LLC (PrimeVisibility.com), founded in 1998, is a leading, full-service search engine marketing (SEM) firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility provides integrated online marketing plans and individually tailored services, including SEO, Pay-Per-Click (PPC), email marketing, conversion tracking solutions , Web 2.0 , social networking , and SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 INC. list of the fastest-growing private companies in America. Prime Visibility is a PV Media Group company.

Melville, NY, May 6, 2009 – Prime Visibility LLC announced today that is has been named a LISA 2009 winner in the Long Island Software Awards competition sponsored by LISTnet – the Long Island Software & Technology Network, for its PRIMEbuzz™ proprietary social media monitoring and analytics tool. Prime Visibility is a leading search engine optimization (SEO) and Internet marketing firm that develops marketing strategies and comprehensive marketing plans to increase website visibility and drive traffic. LISA 2009 winners were honored at the awards ceremony held on May 5, 2009 at the Garden City Hotel.

Founder and President of Prime Visibility, Andrew Hazen, said: “This award recognizes the accomplishment of Prime Visibility’s PRIMEbuzz as it sets a new standard for measuring a company’s performance across the widest range of major social media websites. We are very enthused by this achievement that enables us to give our clients access and insight to what is being written about their website and brand in ways that were not possible before the establishment of PRIMEbuzz technology.”

PRIMEbuzz was designed to help companies, campaigns and brands better quantify how they are viewed across the social media spectrum.  PRIMEbuzz is used for all Prime Visibility clients receiving social media optimization and social media marketing services. Social media optimization is an Internet marketing strategy that incorporates different media methods in order to generate publicity. Social media marketing involves proactively participating and networking with online social communities engaging in social bookmarking, video and photo sharing websites, blogs and many other social Internet forums. The main goal of this is engaging the target audience.

The LISA awards are a vehicle to highlight and promote the vigor and diversity of the software industry on Long Island and also to endorse Long Island nationally as a core place of distinction for software and technology solutions.

Melville, NY (Fox Business) -

Andrew Hazen, Founder and President of Prime Visibility, appears on Fox Business – Thursday, October 2nd, 2008.

Original Video Archive: http://www.foxbusiness.com/video-search/m/21075942/prime-visibility-online.htm?q=prime+visibility

ONLINE MARKETING FIRM PRIME VISIBILITY MOVES FAR UP INC. MAGAZINES’S 2008 LIST OF 5,000 FASTEST-GROWING PRIVATE COMPANIES

Jumps 358 Spots from Last Year to Rank 794^th on Prestigious List, while Placing No. 66 in the Top-100 Advertising and Marketing Companies Category

(Melville, N.Y., Aug. 22, 2008) – For the second consecutive year, Prime Visibility, a leading search engine marketing firm specializing in search engine optimization (SEO), and pay-per-click (PPC) management, has joined the elite ranks of high-powered, fastest-growing private companies in America with its selection to the prestigious INC. Magazine 5,000 List for 2008. Prime Visibility Founder-CEO Andrew Hazen made the announcement today.

In its benchmark of the most innovative, dynamic and successful companies in the nation, INC. has ranked Prime Visibility No. 794 overall, up 358 spots from last year, and 66^th on the Top-100 Advertising & Marketing Companies category.

“We are extremely honored to be a part of this select group for the second straight year,” says Andrew Hazen, founder-CEO of Prime Visibility. “Our improved standing on the INC. list serves as recognition for all the hard work that everyone here has put into growing this company.”

The INC. list singles out companies that have posted dramatic growth despite a sluggish economy. It cites Prime Visibility’s appearance on an A&E special about Google founders Larry Page and Sergey Brine with turning the company into a leading player in the SEO and online marketing space.

The magazine’s 2008 list measures revenue growth from 2004-07 for 5,000 privately held U.S.-based companies with at least $200,000 in revenue in 2004 and a minimum of $2 million in 2007. Many of today’s most profitable public businesses were on the list before going public.

Prime Visibility LLC (primevisibility.com), founded in 1998, is a leading, full-service Search Engine Marketing (SEM) firm committed to increasing traffic, sales and ROI for its clients. A division of PV Media Group, Prime Visibility provides integrated online marketing plans and individually tailored services, including Search Engine Optimization (SEO), Pay-Per-Click (PPC), email marketing, conversion tracking solutions and other SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 and 2008 INC. lists of the fastest-growing private companies in America.

Melville, NY (BusinessWire) – Prime Visibility (PV) Media Group (pvmediagroup.com) today announced that it has acquired two leading online companies: AdOn Network, which provides innovative contextual and behavioral advertising solutions for advertisers and publishers, and Prime Visibility, a rapidly expanding search engine marketing (SEM) company specializing in Search Engine Optimization (SEO), Pay-Per-Click (PPC) and PPC Search Engine Internet Marketing. The two acquisitions marked the formation of PV Media Group, headed by CEO Steve Rosenberg. A veteran studio executive, Rosenberg previously served as president of Universal Domestic Television, the production-distribution unit supplying feature films, first-run and off-network programming to all forms of television throughout the U.S. and Canada, and co-president of Universal Television Distribution, the studio’s international TV arm.

Rosenberg will lead a senior management team that can leverage its experience and relationships in traditional media with the combined company’s ad network and engine optimization search capabilities.

“We will be very opportunistic about putting stakes in all forms of the rapidly expanding interactive sector,” Rosenberg said. “We’re off to a great start by acquiring AdOn Network and Prime Visibility, two leading and complementary online marketing companies that will only get better by offering more services to their customer bases. And with our deep relationships in the traditional media space, we are in a strong position to help enhance their brands’ online presence and drive traffic in a fast-growing online advertising market.”

Chicago-based private equity firm Bridge Investments LLC led the investor group, providing the equity capital to finance the deal and bring together the two highly profitable companies into a single New York-based entity with more than 100 employees. To further drive its success, PV Media Group will eye complementary assets in the future.

Steve Jarmel, a principal at Bridge Investments LLC, commented, “We invested in PV Media Group because of its extraordinary management team, which has a unique vision of the marketplace and the ability to see distinct opportunities that will allow us to capture a large share of the ever-growing online advertising pie.”

According to industry estimates, online ad revenue in the U.S. reached $21.7 billion in 2007, up from $16 billion in 2006. It is projected to grow 24% annually over the next three years to $50.3 billion.

At Universal, Rosenberg oversaw the distribution of a library consisting of more than 40,000 hours of television programming and 5,000 theatrical releases. Additionally, he was involved in numerous TV program launches, as well as mergers and acquisitions that included the studio’s 1997 purchase and integration of talk show giant Multimedia Entertainment and, later, Maury Povich Productions.

Rosenberg also led USA Networks Television Group after its acquisition of Universal’s TV assets in 1998. He was responsible for the successful re-integration of those assets back into Universal in 2002. Two years later, General Electric’s NBC television unit acquired Vivendi Universal Entertainment.

Newly named COO Seth Page is a financial specialist in mergers and acquisitions, private equity and venture capital placements for the technology, media and telecommunications sectors. CFO Richard O’Connor, former vice president of finance and operations for Universal Domestic Television, managed the business unit of the domestic TV production-distribution group.

AdOn Network President Steve Armstrong, with more than a decade of experience in fast-growing, innovative technology companies, including PayPal, and Prime Visibility President Andrew Hazen, a leader for more than a decade in the SEO space, will continue to lead their experienced management teams.

With the formation of PVMG, each company now has an expanded suite of advertiser/publisher/agency services to offer to their respective clients, including JargonFish, AdOn Network’s new in-text search widget that publishers and bloggers can add to their Websites and seamlessly integrate third-party content with online ads.

PVMG, a leading integrated online advertising, marketing and media company, is comprised of two established name brands:

AdOn Network (adonnetwork.com), founded in 1999, is one of the largest contextual and behavioral advertising networks online, providing innovative solutions to more than 1,000 national and international advertisers and publishers. Based in Phoenix, Az., AdOn Network ranked 72nd on Entrepreneur Magazine’s “Hot 500″ list of 2007’s fastest-growing companies in America.

Prime Visibility LLC (primevisibility.com), founded in 1998, is a leading, full-service Search Engine Marketing (SEM) firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility provides integrated online marketing plans and individually tailored services, including Search Engine Optimization (SEO), Pay-Per-Click (PPC), email marketing, conversion tracking solutions and other SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 INC. list of the fastest-growing private companies in America.

Forbes.com January 22, 2008

Melville-based Search Engine Marketing firm Prime Visibility announced today that it has added Social Media Optimization (SMO) to its suite of services.

Social Media Optimization (SMO) is a form of Internet marketing that combines Search Engine Optimization and traditional marketing strategies with social media websites and Web 2.0 services. By leveraging the popularity and power of blogs, social bookmarking, RSS feeds, prominent social media communities such as Facebook, MySpace, YouTube and other niche communities, Prime Visibility’s clients can engage their target audiences in new ways. SMO employs methods that can help online businesses generate in-bound links, increase direct referrals from third-party sites, enhance brand awareness and gain a better understanding of their target market.

Andrew Hazen, Founder and CEO of Prime Visibility says, “Social Media Optimization takes advantage of how people are using and interacting with the Internet. By adding SMO to our robust portfolio of Internet marketing services, our clients can enjoy phenomenal link building and viral marketing opportunities, and gain a more competitive edge in the online marketplace.”

Prime Visibility LLC is a leading, full-service Search Engine Marketing [SEM] firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility has over a decade of experience providing integrated online marketing plans and individually tailored services including Search Engine Optimization, Pay-Per-Click, Email Marketing, SEO Friendly Web Design, Conversion Tracking solutions and other search engine marketing services. Prime Visibility develops marketing strategies that exponentially increases a website’s visibility. Prime Visibility has been recognized as SEO/SEM experts by the A&E Biography Channel. For more information visit www.PrimeVisibility.com or call toll free – (866) PrimeV1 (774-6381)

Andrew Hazen, Founder and CEO of Prime Visibility, leading Search Engine Optimization and Internet Marketing firm, is presenting a seminar on Wednesday, November 14, 2007 from 8:00am to 11:00am at the Huntington Hilton, on Route 110 in Melville, New York. There will also be an optional Live Site Clinic from 11:00am – 12:30pm where participants can choose to have a live analysis of their website done for free, which has an actual value of $1,200.00.

This extremely informative event will appeal to business owners, sales and marketing executives, advertising agencies, web developers or anyone who wants to learn how to apply effective Search Engine Marketing Optimization techniques. The cost for attending the seminar is only $149.00 when you register by November 1, 2007; thereafter the fee will be $189.00. A continental breakfast will be provided.

Prime Visibility’s clients include Brother®, the New York Post, FoxNews.com, igoBanking, Source Media, The Learning Annex, Lauren Hutton Good Stuff, Wells Fargo, The Lemon Tree, Bagel Boss and Dictaphone among many others.

Hazen states: “People come to my seminars to see what Search Engine Optimization and Internet Marketing is all about and they leave with great insight about cost-effective techniques to apply in-house. When you increase your website’s visibility you attract more customers and lead them directly to relevant pages on your website. This insight leads to informed decisions and creates a level playing field in the business world.”

The seminar will be a comprehensive approach to Search Engine Marking, discussing SEO Best Practices – the foundation of every SEM campaign, sharing insider tips and usable guidelines in a step-by-step approach. Among the topics to be discussed are: website structure and architecture, finding keywords that drive traffic, the importance of copywriting and meta tags, “No-no’s that can get your website banned from the search engines, link building strategies, web analytics for tracking website traffic and what SEO press releases can do for your business. To register or learn more about this upcoming event visit: www.PrimeVisibility.com/seminar online.Prime Visibility LLC is a leading, full-service Search Engine Marketing [SEM] firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility has over a decade of experience providing integrated online marketing plans and individually tailored services including Search Engine Optimization, Pay-Per-Click, Email Marketing, SEO Friendly Web Design, Conversion Tracking solutions and other search engine marketing services. Prime Visibility develops marketing strategies that exponentially increases a website’s visibility. Prime Visibility has been recognized as SEO/SEM experts by the A&E Biography Channel. For more information visit www.PrimeVisibility.com or call toll free – (866) PrimeV1 (774-6381)

Does your company’s website need a little refresher? Do you want to maximize your exposure and make sure that you’re visible to the right audience? Prime Visibility, an internet marketing company based out of Melville, NY is offering up the chance to have your company’s website undergo more than $30 K in refurbishment, including search engine optimization and web design.

“Having a website that is both attention grabbing and efficient is one of the best way’s to promote your business,” says Andrew Hazen, Founder and CEO of Prime Visibility. “Everyone uses the web for everything, so having a great website is really at the core of having a successful business.”

The contest starts now and will run through November 15, 2007 and is open to any businesses nationwide. To enter, please email your website’s link, along with a paragraph on why you think your website needs a makeover and what your are hoping to accomplish with Prime Visibility’s help. Please include contact information and submit entries to makeover@primevisibility.com.
About Prime Visibility : Prime Visibility LLC is a leading, full-service Search Engine Marketing [SEM] firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility has over a decade of experience providing integrated online marketing plans and individually tailored services including Search Engine Optimization, Pay-Per-Click, Email Marketing, SEO Friendly Web Design, Conversion Tracking solutions and other search engine marketing services. Prime Visibility develops marketing strategies that exponentially increases a website’s visibility. Prime Visibility has been recognized as SEO/SEM experts by the A&E Biography Channel. For additional information please visit www.PrimeVisibility.com or call toll-free (866) PrimeV1 (774-6381).