Posts under the ‘Social Media’ Category

Social Media and ROI

By David Neuman

I attended a great conference yesterday hosted by BDI that featured case studies from various businesses using Social Media.  This was my fourth BDI conference, and recommend that anyone who has an interest in Social Media attend future ones.  My only issue with the conference was the overkill of "Social Media and ROI".  A typical conversation between two people pertaining to this went somethin...

To Follow or Not To Follow

By David Neuman

Many "Twitter Experts" have different theories when it comes to following people on Twitter. You have users like Guy Kawasaki who go by the "let's follow everyone who follows me" rule and then you have other users like Conan O'Brien who followed nobody until he started following a random person (and subsequently changed her life).  There is no arguing that both of these individuals have seen grea...

Spamming is NEVER a Good Strategy

By David Neuman

This will likely be a quick post (every time I say that it ends up turning into one of my longer posts), but experienced something today that I wanted to share.  I was cleaning out the spam comments that the spam filter didn't automatically delete and I stumbled across someone who spammed this blog about 10 times in 20 minutes.  Now, one spam comment I'll let slide, but excessive spamming like t...

This Week in Social Media

By David Neuman

In case you've been too busy enjoying the long weekend, a lot has happened in the Social Media world over the past week.  Below is a recap of some of these recent events. 1. Yahoo! Mail Turns Social - Yahoo! has decided to pretty much copy what Google has done (with Google Buzz) by implementing a platform that will allow e-mail users to share content and comments with others in their address b...

5 Ways to Use Twitter Lists

By David Neuman

For those of you who do not know, Twitter lists are a feature of Twitter that allows users to create lists (i.e. marketing, technology, sports, etc.) and add other users  onto that list.   Every time you are added to a "list" it adds to your "listed total" which is located next to your followers (see screenshot below of my Twitter account): Members often use this feature to add people to a s...

Build Your Twitter Followers by Going Offline

By David Neuman

I read an article earlier today via Social Media Examiner (you can read the full article here) that provides some valuable insights on using Twitter events to grow your network.  They stressed a very important point that most people tend to neglect.  To truly grow your networks (Twitter, Facebook, LinkedIn, etc.) you not only have to focus on your online presence, but your offline presence as we...