Posts under the ‘Uncategorized’ Category

Television Meets the Internet

By Jay Kaplan

What would a television be without the internet?  What would the internet be without television?  These are the types of questions we will be asking ourselves in 5 to 10 years.  Google recently announced a new platform called Google TV.  This mega merger of entertainment will bring all kinds of web content right into the family room.  A concept that has been dreamed about for a long time by m...

Remarketing: Send the Right Message to the Right Users

By Lindsey D'Aconti

Imagine a travel company is offering its website visitors deals about tropical Caribbean destinations.  These visitors look through the travel company’s offers, but end up not booking a trip.  Later on in that same visitors search to other travel websites, they see travel deals from competitors.  Because of new innovations from Google, this travel company has the opportunity to reach these we...

Facebook Advertisements – Reaching Your Target Market

By David Neuman

Over the past couple of years, Facebook has emerged as the leader when it comes to social networking.  Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join.  Many companies are hesitant in promoting their business on Facebook because they feel that their target market “isn’t using it”.  This might have been t...

21 E-Commerce Resolutions for the New Year

By Lee Goldberg

Now that the holiday season is winding down, it's time to reflect on what worked and what didn't for your online store so that next year can be even better. As we head into 2010, make it your New Year's resolution to improve your conversion rate and user experience. Here's 21 quick best practices that you should strive to achieve in the New Year: Make sure you have unique product descriptio...

Maximizing Your Digital Footprint on the Search Engines

By Lee Goldberg

Think about what happens when you drive down the highway – Your eye (and your dollars, most likely!) gravitate to the stores and establishments that have the most convenient location, without you having to go out of your way. Life on the internet is the same – Users will click over to the websites that are easiest for them to find on the search engines. 97% of Internet users won't go beyond pa...

Keeping Up With the Google Caffeine Update

By Scott Litvack

Just to show how quickly that things change in the SEO industry. Earlier this morning I read on Search Engine Land that Google caffeine would be rolling out soon.  Which likely sent waves of panic through out the SEO community. Here is a snippet of the original article: That is right, the long anticipated new Google index, code named Google Caffeine, is coming soon to a data center nea...