Posts under the ‘Uncategorized’ Category (Page 2)
Keeping Up With the Google Caffeine Update
By Scott Litvack
Just to show how quickly that things change in the SEO industry.
Earlier this morning I read on Search Engine Land that Google caffeine would be rolling out soon. Which likely sent waves of panic through out the SEO community.
Here is a snippet of the original article:
That is right, the long anticipated new Google index, code named Google Caffeine, is coming soon to a data center nea...
Importance of Negative Keywords in A PPC Account
By Tom Burke
A PPC campaign can be a valuable way to drive qualified traffic to your website if done properly. One way to avoid unqualified traffic, unqualified clicks and most importantly unnecessary spending is through the use of negative keywords. Adding a negative keyword to your ad groups and campaigns will ensure that your PPC ads will not show for search queries containing that term. Negative keyw...
When traffic goes down… Do not Panic!!
By Juan Tejada
It is very nice when you leave your desk at the end of the day knowing that everything is running smoothly on your PPC campaigns. Decent number of clicks, good CTR and of course CONVERSIONS! But haven’t you come back to work after a long weekend or even the next day and found out that all of the sudden, the numbers dropped dramatically? Is it time to panic? I say no… if you know where to look ...
Google Quality Score
Before Google came out with the ‘Quality Score’ for each of the keywords in a PPC campaign, sponsored search on Google was not based upon having a relevant landing page. Marketers could essentially buy sponsored placements with no risk of penalty. Granted, CPC as well as CTR were a factor, but not like today. Now things on Google are much different with the addition of Google Quality Score.
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Structuring a Google Content Campaign
One of the paid search areas that Google has made huge improvements in is the Content Network. The content network gives an advertiser a chance to place ads on relevant websites associated to a client’s website. The way a content network is structured is by inputting keywords into Google’s Adwords interface in order to try to match those keywords to relevant content with Google’s network...
