By Lindsey D'Aconti
Click-to-call for apps and mobile website content is a new mobile advertising format that Google AdWords has released to all of its advertisers. In order to help increase the reach of your ads across the mobile web, Google has expanded their popular click-to-call functionality on mobile search ads to now include mobile content and apps. Not only will the click-to-call for mobile content help advertisers, but it will also provide mobile publishers and app developers with even more ways to expand their businesses and make more money.
With the availability of click-to-call, potential customers will be able to connect with your business via a phone call when they use their favorite mobile apps or when they browse the web from their mobile devices. Ads will appear as animated banner or text ads with a call button on mobile devices that have full internet browsers. In order to take advantage of this new format, you will have to enable phone extensions within your campaigns in the Google AdWords platform and run your ads on both the Google Display Network as well as on mobile devices with full internet browsing capabilities.
Click-to-call for mobile content and apps is just one of the many different formats that you can use in order to help achieve your mobile marketing goals. It will also help to drive great results for both mobile publishers and app developers, and you the advertiser as well.
