By @AndrewHazen
I am often surprised by how little email marketing most people I encounter are executing…
As you build and segment your email database, there are literally dozens and dozens of ways to build vaule with your clients, upsell, promote new products/services, highlight clients/case studies, etc., etc.
There is a good article this morning at iMediaConnection from Justine Jordan entitled 9 Ways to give your email a design makeover
Article Highlights:
- A well-designed email means nothing if the landing pages don’t work well
- Best practices should only serve as a guideline
- Be sure to clearly communicate the purpose of any social elements in your design
Read the entire article here
