by Pamela Nelson
The new Google AdWords interface continues to see improvement in features and usability. One of the new features is the tab called Opportunities. Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group. Google identifies related keywords, showing the additional estimated monthly searches that can be generated with these new keywords.
While reviewing each new set of keywords, you have the ability to select which additional keywords you would like added to your ad group. You are able to preview your ad text while reviewing the keyword list to make sure that the new keywords fit logically into this ad group. Please be aware, that this is an automated process and you should not select to add all of the keywords without reviewing carefully first.
I haven’t actually been presented with a budget or campaign setting idea yet, but I’m sure this will provide very helpful optimization suggestions. As always, Google is trying to help advertisers be more successful in their marketing campaigns. True, Google benefits as well, but it is a win-win situation.
Tags: keyword selection, pay per click, ppc, Prime Visibility
