By Scott Litvack

Just to show how quickly that things change in the SEO industry.

Earlier this morning I read on Search Engine Land that Google caffeine would be rolling out soon.  Which likely sent waves of panic through out the SEO community.

Here is a snippet of the original article:

That is right, the long anticipated new Google index, code named Google Caffeine, is coming soon to a data center near you. That means, Google will slowly roll out the new index in the live Google.com results. Depending on the searcher and their location, they may or may not see those new results. It totally depends on which of the many Google data centers they hit at the time they visit Google.

I actually saved the article to send out later.

Several hours I reread the article and noticed that it was updated to say that Google was giving everyone a nice holiday present by not rolling out the Google caffeine update until after the holidays.

Soon? And what’s one data center mean in terms of how widely the new search index might appear?

To answer — and help calm the nerves of site owners with bad memories of the famed “Florida Update” of 2003 — Google spam fighting chief Matt Cutts posted that Google would show Caffeine to only a small number of people until after the holidays:

Read the full article here:

http://searchengineland.com/google-to-deliver-caffeine-after-holidays-29479

Also, view Matt Cutts’ blog post:

http://www.mattcutts.com/blog/google-caffeine-update/

This entry was posted on Tuesday, November 10th, 2009 at 3:10 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.