By Lee Goldberg
Think about what happens when you drive down the highway – Your eye (and your dollars, most likely!) gravitate to the stores and establishments that have the most convenient location, without you having to go out of your way. Life on the internet is the same – Users will click over to the websites that are easiest for them to find on the search engines. 97% of Internet users won’t go beyond page 1 of the engines, and with 10 listings per page, having prime real estate is key. Wouldn’t it be nice if you had not just one listing, but 2, 3, 4, or more? Owning the SERP is actually quite realistic. Here are a few techniques to increase your digital footprint:
1. Leverage subdomains – The major engines will show no more than two results per SERP page, per domain. Subdomains (the part before the .com in your URL) are considered another domain, so if you are using optimized subdomains, you can actually get up to another 2 listings per SERP per subdomain. The subdomain must have real, unique content, and should be keyword-enriched. It’s OK to optimize the subdomain for some of the same keywords as your main domain
2. Add videos to YouTube – With the advent of Universal Search, the SERPs are no longer just a simple collection of HTML links. Images, news stories, and videos are now part of the mix. Just as you can optimize a website, you can also optimize a YouTube video for prime exposure on YouTube.com, as well as on SERP pages. Be sure to include your keywords in the title of the video, in the description, and in the video’s tags.
3. Create keyword-enriched microsites – Having a microsite with 5-15 pages on a keyword-enriched domain gives you another opportunity to get 2 more listings on the SERP. The microsite must have unique, compelling, and link-worthy content, and should be tightly focused around a single keyword theme. Be sure to create unique titles and metadata for each page on the microsite, and submit to directories, social media sites, and article sites to generate backlinks. Contrary to popular belief, microsites aren’t just for service sites anymore. With the right multi-store E-Commerce platform, you can create multiple online stores with unique content from one product database.
4. Get your Social Media profiles up to snuff – LinkedIn profiles, Facebook pages, Wiki articles, and even Twitter accounts are now being indexed by the search engines. Build up your accounts with fresh content, and be sure to include your primary keywords in your posts and submissions.
Increasing the amount of digital real estate that you own on the search engine takes time and work – But if you’re diligent about capitalizing on the opportunities mentioned above, you’ll not only start to “own” the page, you’ll see your traffic and revenues increase as well
Tags: seo, social media, youtube
One of the most important thing to make real dreaming about 1st position of google is diversity of link sources, and all backlinks of course have to be dofollow.