Most Recent Posts (Page 3)

Spamming is NEVER a Good Strategy

By David Neuman

This will likely be a quick post (every time I say that it ends up turning into one of my longer posts), but experienced something today that I wanted to share.  I was cleaning out the spam comments that the spam filter didn't automatically delete and I stumbled across someone who spammed this blog about 10 times in 20 minutes.  Now, one spam comment I'll let slide, but excessive spamming like t...

This Week in Social Media

By David Neuman

In case you've been too busy enjoying the long weekend, a lot has happened in the Social Media world over the past week.  Below is a recap of some of these recent events. 1. Yahoo! Mail Turns Social - Yahoo! has decided to pretty much copy what Google has done (with Google Buzz) by implementing a platform that will allow e-mail users to share content and comments with others in their address b...

Television Meets the Internet

By Jay Kaplan

What would a television be without the internet?  What would the internet be without television?  These are the types of questions we will be asking ourselves in 5 to 10 years.  Google recently announced a new platform called Google TV.  This mega merger of entertainment will bring all kinds of web content right into the family room.  A concept that has been dreamed about for a long time by m...

Remarketing: Send the Right Message to the Right Users

By Lindsey D'Aconti

Imagine a travel company is offering its website visitors deals about tropical Caribbean destinations.  These visitors look through the travel company’s offers, but end up not booking a trip.  Later on in that same visitors search to other travel websites, they see travel deals from competitors.  Because of new innovations from Google, this travel company has the opportunity to reach these we...

5 Ways to Use Twitter Lists

By David Neuman

For those of you who do not know, Twitter lists are a feature of Twitter that allows users to create lists (i.e. marketing, technology, sports, etc.) and add other users  onto that list.   Every time you are added to a "list" it adds to your "listed total" which is located next to your followers (see screenshot below of my Twitter account): Members often use this feature to add people to a s...

Build Your Twitter Followers by Going Offline

By David Neuman

I read an article earlier today via Social Media Examiner (you can read the full article here) that provides some valuable insights on using Twitter events to grow your network.  They stressed a very important point that most people tend to neglect.  To truly grow your networks (Twitter, Facebook, LinkedIn, etc.) you not only have to focus on your online presence, but your offline presence as we...