By @AndrewHazen
Without a doubt, social media and social media marketing have been hot buzz words in the past 12 – 18 months; however, many marketers and advertisers & brands are nervous to dip their toe in the social media stream to see what it’s like. More importantly at the very least you should procure ALL social media handles with your brand/company name (use UserNameCheck.com) and without a doubt start listening!! This is what we call a Listening Program where at the very least you can hear what others are and are not saying about your brand/company…what your competitors are saying and how are they using social media, etc., etc.
Remember you have to be in it to win it! Get involved in social media now….here’s a video of me speaking about Social Media
There is also some good reading this morning at iMediaConnection entitled 4 ways social media can save you time and money
Article Highlights:
- Don’t concentrate on how many followers you have; instead, gauge success on how responsive and participatory they are
- You can, and should, target your PR campaign to web publishers that can position you with those you want to reach
- Take your market research budget and give it to your social media team to communicate directly with your audience
Read the entire article here
