Posts Tagged ‘Adwords’
The Importance of Dynamic Keyword Insertion
By Juan Tejada
Since the launch of the “Quality Score” by Google, the dynamic keyword insertion feature has become one of the most common aids at the moment of writing ads. In a nutshell what this does is that it takes the term searched and places it on the desired part of the creative which could be on the headline, Description 1 or 2 fields, display URL or destination URL, as long as this keyword is part o...
Google Opportunities
By Pamela Nelson
The new Google AdWords interface continues to see improvement in features and usability. One of the new features is the tab called Opportunities. Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group. Googlel identifies related keywords, showing the additional estimated monthly searches that can be gener...
