Posts Tagged ‘ecommerce’
21 E-Commerce Resolutions for the New Year
By Lee Goldberg
Now that the holiday season is winding down, it's time to reflect on what worked and what didn't for your online store so that next year can be even better. As we head into 2010, make it your New Year's resolution to improve your conversion rate and user experience. Here's 21 quick best practices that you should strive to achieve in the New Year:
Make sure you have unique product descriptio...
Pay-Per-Click Bid Management Strategies
Melville, NY (Practical E-commerce) -
My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and sorting the data based upon three crit...
