Posts Tagged ‘pay per click’
By David Neuman
Facebook PPC advertisements offer one of the most targeted advertising platforms out there. With Facebook ads, you have the ability to target users by age, location (city, state, country), gender, interests / activities, their birthday, education level, workplace, among numerous other demographics. It's easy to see the appeal of Facebook advertising, but if you fail to set proper expectations yo...
Posted on January 14th in Pay Per Click, Social Media | No Comments »
By Pamela Nelson
The new Google AdWords interface continues to see improvement in features and usability. One of the new features is the tab called Opportunities. Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group. Google identifies related keywords, showing the additional estimated monthly searches that can be g...
Posted on November 23rd in AdWords, Google, Pay Per Click | No Comments »
By Tom Burke
Over the past couple of years, Facebook has emerged as the leader when it comes to social networking. Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join. Many companies are hesitant in promoting their business on Facebook because they feel that their target market “isn’t using it”. This might have been t...
Posted on November 16th in Pay Per Click, Social Media | 2 Comments »
Melville, NY (Practical E-commerce) -
My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and sorting the data based upon three crit...
Posted on July 2nd in Media Coverage | No Comments »
