Posts Tagged ‘ppc’

The Importance of Dynamic Keyword Insertion

By Juan Tejada

Since the launch of the “Quality Score” by Google, the dynamic keyword insertion feature has become one of the most common aids at the moment of writing ads. In a nutshell what this does is that it takes the term searched and places it on the desired part of the creative which could be on the headline, Description 1 or 2 fields, display URL or destination URL, as long as this keyword is part o...

Posted on November 30th in AdWords, Pay Per Click, Search Engine Optimization | No Comments »

Google Opportunities Feature

By Pamela Nelson

The new Google AdWords interface continues to see improvement in features and usability.  One of the new features is the tab called Opportunities.  Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group.  Google identifies related keywords, showing the additional estimated monthly searches that can be g...

Posted on November 23rd in AdWords, Google, Pay Per Click | No Comments »

Facebook Advertising

By Tom Burke

Over the past couple of years, Facebook has emerged as the leader when it comes to social networking.  Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join.  Many companies are hesitant in promoting their business on Facebook because they feel that their target market “isn’t using it”.  This might have been t...

Posted on November 16th in Pay Per Click, Social Media | 2 Comments »

Google Opportunities

By Pamela Nelson

The new Google AdWords interface continues to see improvement in features and usability.  One of the new features is the tab called Opportunities.  Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group.  Googlel identifies related keywords, showing the additional estimated monthly searches that can be gener...

Posted on September 23rd in Uncategorized | No Comments »

Improving Your Yahoo! Quality Index Score

Melville, NY (Practical Ecommerce) - Best to separate Yahoo! Quality Index from Google’s Quality Score digg_url = \\'http://www.practicalecommerce.com/articles/773/Improving-Your-Yahoo-Quality-Index-Score/\\'; digg_title = \\'Improving+Your+Yahoo%21+Quality+Index+Score\\'; digg_bodytext = \\'Most+pay-per-click+advertisers+are+familiar+by+now+with+concept+of+the+PPC+Quality+Score.+Advertiser...

Posted on July 8th in Media Coverage | No Comments »

Pay-Per-Click Bid Management Strategies

Melville, NY (Practical E-commerce) - My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and sorting the data based upon three crit...

Posted on July 2nd in Media Coverage | No Comments »