Posts Tagged ‘Prime Visibility’

The Importance of Dynamic Keyword Insertion

By Juan Tejada

Since the launch of the “Quality Score” by Google, the dynamic keyword insertion feature has become one of the most common aids at the moment of writing ads. In a nutshell what this does is that it takes the term searched and places it on the desired part of the creative which could be on the headline, Description 1 or 2 fields, display URL or destination URL, as long as this keyword is part o...

Google Opportunities Feature

By Pamela Nelson

The new Google AdWords interface continues to see improvement in features and usability.  One of the new features is the tab called Opportunities.  Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group.  Google identifies related keywords, showing the additional estimated monthly searches that can be g...

Prime Visibility Moves Far Up INC. Magazine’s 2008 List of 5,000 Fastest-Growing Private Companies

ONLINE MARKETING FIRM PRIME VISIBILITY MOVES FAR UP INC. MAGAZINES’S 2008 LIST OF 5,000 FASTEST-GROWING PRIVATE COMPANIES Jumps 358 Spots from Last Year to Rank 794th on Prestigious List, while Placing No. 66 in the Top-100 Advertising and Marketing Companies Category (Melville, N.Y., Aug. 22, 2008) – For the second consecutive year, Prime Visibility, a leading search ...

Pay-Per-Click Bid Management Strategies

Melville, NY (Practical E-commerce) - My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and sorting the data based upon three crit...