Over the past couple of years, Facebook has emerged as the leader when it comes to social networking.  Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join.  Many companies are hesitant in promoting their business on Facebook because they feel that their target market “isn’t using it”.  This might have been true during the first few years of Facebook’s existence, but any company who is not on Facebook is missing out on a great marketing prospect.

Targeting Demographics AND Keywords

Facebook PPC advertisements, in particular, offer a great opportunity for a business to reach the specific demographic that they wish to target.  Facebook advertising is an advertising tool that is designed to reach potential customers on the social networking giant.

While other major search engines PPC programs target keywords, Facebook Advertising targets user’s interests as well as keywords in a user’s profile.  Facebook advertising lets advertisers choose demographics such as gender and age among many others, as well as target topics that a user is interested in (Based off what they provide in their profile).  Ads are served to only users profiles based on the settings you select, thus being targeted to a smaller, much more targeted niche audience.  Being able to serve ads to a more targeted niche audience means more useful clicks and higher conversion rates for advertisers.

It is easy to use and set up, and compared to the other major search engines, Facebook offers cheaper clicks as well as a chance to reach users when they are not actively looking for a product or a service.  If you are in the market for a PPC program Facebook advertising is definitely an option you should explore.

Melville, NY, May 6, 2009 – Prime Visibility LLC announced today that is has been named a LISA 2009 winner in the Long Island Software Awards competition sponsored by LISTnet – the Long Island Software & Technology Network, for its PRIMEbuzz™ proprietary social media monitoring and analytics tool. Prime Visibility is a leading search engine optimization (SEO) and Internet marketing firm that develops marketing strategies and comprehensive marketing plans to increase website visibility and drive traffic. LISA 2009 winners were honored at the awards ceremony held on May 5, 2009 at the Garden City Hotel.

Founder and President of Prime Visibility, Andrew Hazen, said: “This award recognizes the accomplishment of Prime Visibility’s PRIMEbuzz as it sets a new standard for measuring a company’s performance across the widest range of major social media websites. We are very enthused by this achievement that enables us to give our clients access and insight to what is being written about their website and brand in ways that were not possible before the establishment of PRIMEbuzz technology.”

PRIMEbuzz was designed to help companies, campaigns and brands better quantify how they are viewed across the social media spectrum.  PRIMEbuzz is used for all Prime Visibility clients receiving social media optimization and social media marketing services. Social media optimization is an Internet marketing strategy that incorporates different media methods in order to generate publicity. Social media marketing involves proactively participating and networking with online social communities engaging in social bookmarking, video and photo sharing websites, blogs and many other social Internet forums. The main goal of this is engaging the target audience.

The LISA awards are a vehicle to highlight and promote the vigor and diversity of the software industry on Long Island and also to endorse Long Island nationally as a core place of distinction for software and technology solutions.