Twitter brought in $25 million in revenue last year through content sharing deals with Google and Microsoft, which ultimately helped the microblogging platform turn a profit in 2009 and Twitter became a household name. However, these deals could be potentially undermining the value of Twitter’s data in the long term, according to a BusinessWeek report.
In 2009, 50 million+ Twitter users, including me, posted 8 billion+ tweets, so Microsoft and Google are paying just about $0.03 for every 1,000 tweets they index in search results. Compare that to the $10 CPMs commanded by top media sites, and the Microsoft/Google deals put almost no value on Twitter’s data….oy vey!
Just something to think about…..
