Our People

Prime Visibility's multidisciplinary team of specialists has deep industry knowledge, experience and perspective and utilizes best in breed technologies to ensure we are successful in meeting your goals and objectives. Our team specializes in managing multi-channel digital marketing campaigns including SEO, paid search, social media, email, mobile and affiliate marketing.

Each client at Prime Visibility is assigned a dedicated account director to lead your digital marketing initiatives. We have a defined and disciplined account management approach that streamlines processes utilizing a workflow system and leverages industry tools and technologies to effectively and efficiently manage your campaigns.

Meet the Executive Team

Sandy Demitroff, President
Sandy brings 20 years of business development, relationship management, operations, technology and media experience to Prime Visibility.  She is responsible for the strategic direction of the company as well as its day-to-day operations.  Sandy oversees the development of strategy and the execution of the firm's core competencies in SEO, PPC and digital marketing solutions; ensuring creativity and operational excellence for the firm's clients. Before joining Prime Visibility, Sandy was CEO and co-founder of HNW, a leading provider of strategy and interactive solutions for the wealth market.  Prior to HNW, Sandy spearheaded the development of Worth.com, where as chief operating officer she led content creation, design, e-commerce and technology integration across three categories-wealth, living and giving. She also served as senior vice president of Capital Publishing, where she managed circulation, production, human resources, media relations and technology, and helped launch The American Benefactor magazine. Sandy graduated from Cornell University with a bachelor's degree in business and psychology.

Pamela Nelson, Senior Director, Paid Search and Analytics
Pamela Nelson has over 25 years of work experience and manages the Paid Search and Analytics teams. In her role she takes a holistic view of each account to ensure successful growth through analysis of key metrics and performance indicators throughout all services, specializing in Paid Search. She is instrumental in presenting in-depth research about each client's audience and their behaviors and provides insightful and actionable data to build advanced digital strategies. As a Google AdWords Certified Partner, Yahoo! Search Marketing Ambassador, Microsoft adExcellence Member, Google Analytics Certified Individual and Marin Enterprise Certified Specialist, she takes paid search strategies to the next level with Prime Visibility's proprietary portfolio bid management tool, allowing our team to be extremely efficient and successful in our campaigns. Pamela stays abreast of industry trends and brings industry insights to the rest of the company. Pamela has been published on PracticaleCommerce.com, Prime Visibility's Blog and the Prime Insights newsletter and has been quoted in an article on PRWeb.com. Pamela received her B.S. in Computer Science from Binghamton University and her M.A. in Computer Science from Brooklyn College. She was a software engineer at Unisys (formerly Sperry) for 7 years where she developed post-mission data evaluation software for the Trident II Submarines and contributed to the design and development of an in-house software development lifecycle tool.