Hearing Enhancement Products Case Study
Situation
SoundBytes carries a complete selection of products for people with hearing loss. Their main objective was to increase awareness of their products and increase sales online, through their mail order catalog and utilizing search engine optimization services.
Challenge
The shopping cart software that SoundBytes was using was a proprietary e-commerce system that was inferior for their needs. Furthermore, the website and shopping cart were not "search engine friendly". They wanted a website that was less disorganized and with improved navigation. SoundBytes also needed to greatly improve their rankings in the major search engines.
Strategy
To increase the amount of qualified visitors, Prime Visibility implemented a comprehensive strategy for this company that included redesigning the website without the use of frames and adding a text rich homepage written with both the search engines and visitors in mind. Specific call-to-action statements and numerous, quality industry-related reciprocal links were added to significantly enhance the popularity in the major search engine indexing and rankings. Creating a relevant keyword phrase campaign enabled both pre-qualified and unforeseen traffic generation that is converting into sales. Since the site was not yet listed in Yahoo!, Prime Visibility created a proper (Yahoo! preferred) description, chose the appropriate category and handled the entire Yahoo! submission process for the client. Upon implementation of the search engine positioning strategy, Prime Visibility continues to monitor the rankings, and makes the necessary refinements to maximize relevant search engine traffic.
Results
- The initial results show significantly increased online visibility and sales just 2 months since the search engine optimization campaign was launched.
- The baseline report run in early July showed a Visibility Score of 8.45%. That means that for the 98 keywords in the 3 major search engines, there was an 8.45% visibility.
- The following month nearly doubled to 15.6% with 3 first place rankings, in addition to an abundance of top ten rankings. Many unique keywords are driving traffic, and many of them relate to instances in which the site has top placement in the natural rankings.The increase in sales revenue is also very impressive. At the time of this writing, it is just halfway through August, and the site has already matched July's order and gross profit total! At this pace, it is fair to project that statistics will double from the first month's results. This is anticipated to be a persistent trend as the natural rankings continually improve.
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