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PPC Quality Score

In basic terms, PPC Quality Score refers to the relationship between the keyword, text ad, and landing page. Search engines are in the business of providing users with the most relevant information. By insuring that advertisers are delivering relevant, high-quality ads, the engines can enhance the user experience by displaying ads that meet users' needs at the proper time, while at the same time driving quality traffic to advertiser websites. The most relevant ads receive a high Quality Score and get rewarded with lower costs and higher positioning.

Our Services That Improve Your PPC Quality Score

How Do We Improve PPC Quality Score?

PPC quality Score can be improved by blending traditional paid search optimization techniques with SEO-like techniques. This can be done by:

  • Restructuring PPC accounts to have a tight keyword-to-ad breakout
  • Adding quality content to the website
  • Bidding on specific terms that are likely to convert and that are likely to meet your ROI targets
  • Filtering our irrelevant traffic (negative keywords, more specific match types) to get a higher CTR
  • Test ads
    • Different headlines
    • Different offers
    • Different value propositions
    • Utilize A/B split testing on landing pages
    • Strong titles- can work better than keyword insertion to create relevance
  • Putting keywords that have minimum bids that are too high into separate ad groups
    • Put these keywords into Content Network

Key PPC Quality Score Takeaways


  • Tight themes create relevancy
  • Always focus on breaking out keywords into more ad groups
  • Be patient- account performance will improve over time if the structure is optimized

Major Objective:
In light of everything stated above, the major objective of our ongoing optimization should be to continually restructure and refine the existing structure of our accounts to enhance relevancy, and utilize A/B split testing to find the best combination of keyword, ad text, and landing page.

While the Quality Score Algorithms vary by search engine, in general, major factors that the engines look at in determining Quality Scores include:

  • Relevance between ad text and keywords
  • Landing page relevance and quality
  • Consistency between messages conveyed in ads and messages conveyed on landing pages
  • Positive account history

Learn More About Our PPC Quality Score Optimization Services

Contact Prime Visibility today to learn more about Prime Visibility's Quality Score Optimization services, to obtain answers to any questions you may have or to request your FREE Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a FREE PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword Domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.