Shopping Search Engines
Shopping Search Engines Overview
Business merchants choose Prime Visibility to receive full service shopping search engine management expertise. Shopping search engines, also called comparison shopping engines (CSE), are designed to check prices at various online stores, as well as to locate e-commerce vendors by category. Utilizing shopping search engines as part of a marketing strategy benefits both the merchants involved and consumers alike. Merchants receive value by obtaining highly targeted website traffic. The shopper receives value in having several choices of different participating merchants and their merchandise to compare so that they may determine which offers them the best value/best price. CSEs offer added value by providing merchant and product reviews.
The CSE marketplace has proven to be a powerful sales channel that merchants cannot afford to ignore. It is estimated that by the end of 2007, nearly 1/3 of all orders placed online will be purchased through shopping search engines. The clear benefit for e-commerce clients in using the power of comparison shopping engines is increasing brand exposure as well as to put their products in front of shoppers who are ready to buy. However, as promising as sales are in the CSE channel, delivering products to the CSEs and making sure they perform profitably is very challenging. This is why clients hire the experts at Prime Visibility to manage their products in shopping search engines.
Shopping Search Engine Sites
We manage our clients' product feeds in many different comparison shopping engines. These shopping search engines include: Google Product Search, Price Grabber, Shopping.com, Shopzilla, Yahoo! Shopping, MySimon, NexTag, PriceLeap, PriceSavings, Jellyfish, Become, SortPrice, Pronto and many others.
While most comparison shopping engines do not offer the merchandise themselves, some earn commissions when users follow the links in the search results and make a purchase from the online vendor, which is considered cost-per-acquisition (CPA). Some CSE's charge a minimum cost per click (CPC) rate per product category, while others offer a flat monthly membership rate with unlimited clicks and sales cost-per-thousand-impressions (CPM); there are many platforms to tailor e-commerce needs.
Shopping Search Engines /CSE Management
Prime Visibility provides a full spectrum of shopping search engine, or CSE, management. We implement, manage, optimize, and provide a full analysis of your e-commerce products in numerous shopping search engines. We utilize many different shopping search engines and individually categorize each CSE feed separately. The product performance is diligently monitored in order to remove any poor performing items. Prime Visibility tracks exactly where client advertising dollars are being spent and make any necessary adjustments. In addition to tracking item performance to maximize profitability and eliminate unprofitable items, we adjust feed assignments and data to improve ROI.
It is a common scenario that many merchants will attempt to manage shopping search engines on their own. We do not recommend this. What often happens in these situations is that merchants will implement their own product feeds into the CSEs and due to a lack of time and/or the tools necessary to manage the products and CSE, the task becomes overwhelming and ultimately neglected.
Prime Visibility uses powerful analytic and management tools to monitor the unprofitable items and remove any poor performing items from the feed so that our clients can get back to doing what they do best - managing and growing their e-commerce business. Leave the shopping search engine management up to the experts at Prime Visibility. We have the know-how and the experience to manage your shopping search engines effectively for the best profitability.
Learn More About Our Shopping Search Engine Services
Contact Prime Visibility today to learn more about Prime Visibility's shopping search engines services, to obtain answers to any questions you may have or to request your FREE Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.
If you would like to receive a FREE PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword Domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.
