Web Copywriting

Words-Words-Words: Keyword Selection and Search Engine Optimization Success

Keyword selection is the most important part of any Search Engine Optimization or Search Engine Marketing campaign. Keyword research, selection, placement and stressing the proper words will make the difference between success and failure in any Internet Marketing endeavor. There are different techniques used in each type of writing e.g. Keyword Selection, Web Copywriting, Ad Copywriting, Newsletter Writing and Call-to-Action Writing.

Our keyword selection and copywriting is done the "old fashioned way!" All by hand and one word at a time. We use the special software tools at times...but always revert to using our individual brains to make the correct decisions regarding keyword selection and use of word content.

Top Keyword Selection and Placement

Prime Visibility will perform Keyword Research and find all keyword combinations that represent the primary purpose and goals of your website. We analyze the keyword phrase popularity to determine which are the top words people use to search for information relevant to your products and/or service offerings. These words are entered into numerous software programs that provide the number of times the terms are entered into the most used search engines and directories

Once your top keywords are selected, the next step is placement of these keywords into the webpage content. Keyword placement strategy is a very important phase of search engine marketing as the paragraphs that are created must read well to the visitors and still contain the keyword phrases being sought by the search engine spiders.

Competitor Review

Before we start the initial copywriting process, we will review your main online competitors. We will evaluate their meta tags, search engine rankings, primary and secondary keywords, and differences between their website and yours. We'll take a look at what works on their websites and what doesn't. Using this information, we'll be better able to figure out a keyword strategy that will emphasize your unique selling point...and have you coming out ahead your competition.

SEM Copywriting

SEM copywriting simply stated is the creation of word phrases, paragraphs and other content that will meet the informational needs of the visitor to the site, plus be relevant to the search engine indexing algorithms. SEM copywriting usually entails incorporating headings, keyword phrases, and relevant information about the subject matter and benefit statements.

Website Ad Copywriting

Website ad copywriting is not different from writing for television ads, magazines or newspapers. Website ad copywriting is the delivery of a message that must stop the visitor for that "split second" to ponder the point or issue being presented. Being concise and using "stop words" -- words that catch the attention of the reader -- are integral to successful ad copy.

Website ad copywriting is only effective if there is a call-to-action statement that gets the visitor to click or make some other active move guided by the website owner. The best website ad copywriters will be able to put themselves in the mind and shoes of the visitor and "second guess" the feelings when reading the words. This is then translated into definable visitor actions that can be measured.

Learn More About Website Copywriting

Contact Prime Visibility today to learn more about Prime Visibility's Website Copywriting Services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit.

If you would like to receive a PRIMEVIEW^sm (an analysis showing you what the search engines “like and don’t like” about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of twelve search engines (an $895 Value), please click here.

Prime Visibility is a PV Media Group Company