Web Analytics

Website Analytics Overview

Web analytics is the key to a successful website. Using a web analytic tool combined with a well defined web analytics process works! The mantra is: Analyze - Analyze - Analyze and then take action! Web Analytics is one of the major keys to successfully helping our clients obtain higher search engine rankings. Our initial search engine optimization services include an in-depth list of steps we go through to improve each client's website ranking.

Since that time, we have continued learning, through hands-on experience. A major part of the success we impart to our client's websites is attributed to the fact that we use powerful web analytics tools and dig deeper than many other search engine marketing firms. We question everything about our client's website, goals, competition, and processes.

Web Analytic Approach

A simple checklist approach is not sufficient to optimize one's website. Web analytic personnel must define a set of baseline or starting point metrics that give the optimization team insight into the historical visitor activity on the website. Analytics have taken on a significant role in determining the effectiveness of a search engine optimization project.

Formal web analytics methods must be employed. Well informed and trained web analytics personnel can review the statistical data and make well-informed recommendations on optimizing the website. Analytics are what ensure that the website owner is investing time and money in the areas where the highest dividend can be realized.

Web Analytics Implementation

We invest significant time performing website analytics prior to creating the final Project Implementation Plan. The time spent understanding the clients' needs, wants and goals are critical to the success of the search engine marketing [SEM] project. Creating the 'benchmark' or beginning point is where we start each website optimization campaign. Implementing tracking software and other processes that measure and quantify the results is where we end the Initial Phase of SEO Website Analytics. Harnessing the power of web analytics software is a significant challenge. It takes "Best Practices in Web Analytics" to be successful.

Web Analytics Discovery

The web analytics discovery process includes obtaining the web log files and running the data through the web analytic tool. The purpose is to identify which search terms deliver the best website visitor data. This step in the process delivers the pertinent data.

Web Analytics Documentation

This subject focuses on the design and collection of data. The process being followed needs to be incorporated into the administrator's job description. The critical part of this process is making sure the processes are well defined and are designed to deliver the data needing analysis.

Web Analytic Tools

Driving high volume traffic to a website is not enough. What good is it if you don't know who your visitors are and what they are doing? Web analytic tools are the key ingredient to website success. There are numerous tools at the disposal of the webmaster and the marketing team.

Omniture, WebTrends, Google Analytics and Urchin are four highly used services. They all provide website analytics tools that provide detailed insight into exactly what is taking place on the website.

Website Analytics Process

The web analytics process combines technical understanding, marketing savvy and common sense. There is no set process that applies to every website or online business opportunity. There are two major criteria to keep in mind when analyzing web data. Keep the visitor in mind and look for relationships between the data.

Web Analytics Reports

Web analytics and traffic report data provides for detailed analysis of marketing effectiveness. Website reports come in all formats and shapes. Some are strictly data collection results while others deliver elaborate graphical reports. These web analytic reports track all website visitor activity as well as tracking marketing events such as: email campaigns, banner ads, rich media text advertising, Pay Per-click ads, natural keyword searches, and the effects on purchasing behavior utilizing our Client Center reports.

Learn More About Website Analytics Services

Contact Prime Visibility today to learn more about Prime Visibility's website analytics services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEW^sm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.