Website Programming Limitations on Search Engine Optimization

The 'Facts' About Dynamic Pages And Website Programming

Search engine robots have difficulty reading dynamic pages like ASP or Coldfusion. If your site makes use of this technology be sure to include some ordinary html pages in your E-Commerce website design for the search engine robots to follow.

The consensus is that a search engine must be able to read your site from a technical standpoint. And although search engines are getting better every day at reading dynamic pages, a simpler site will still perform best.

Dynamic page content is often invisible to most search engine spiders, so it never gets indexed. Increase the traffic to your dynamic site by making your valuable content visible to search engine spiders.

The content of static pages doesn't change unless you actually code the changes into your HTML file: open the file, edit the content, save the file, and upload it to the server. All search engine spiders can index static web pages. Therefore, we recommend incorporating static pages within dynamic websites and pointing or linking the dynamic information to these pages.

Limitations of Using Framed Pages

The biggest problem with frames is that they aren't compatible with many HTTP clients. The HTTP clients refer to the search engine spiders that don't deal with frames appropriately. Frames are a problem for standard web browsers as well. Overall, dynamic web documents just aren't going to work regarding being optimized for search engine crawling, indexing and ranking.

On the Web, frames are a method to display multiple HTML documents at once. Netscape Navigator 2.0 introduced the most popular implementation in February 1996. Unfortunately, this implementation was not backwards compatible at all; browsers that do not support it do not display anything at all! The author has to do extra work to make alternative content available. There are also several technical shortcomings with this implementation, which make frames less useful than they could be.

Limitations of Using Flash in Ecommerce Websites

Flash has no content for search engines to read, index and rank. Landing pages and doorway pages built using flash technology are one of the biggest antagonists of search engine optimization companies. These pages often are great looking and make the website owner proud of what is being shown to the site visitor. The problem is the content is not being used by search engine spiders and in some cases the search engines actually leave the site without crawling any other pages when then land on the flash page first.

Using flash within an E-Commerce website is OK. Sparingly placed flash images and graphics create interest and guide the web visitor deeper into the site. This application of flash is helpful to the overall look and feel of many sites and should be considered. However, the content within the flash is not useful to SEO activities.

Learn More About Website Programming Services

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If you would like to receive a PRIMEVIEW^sm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.