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Picking the Kentucky Derby Winners Based on Social Media Mentions

May 2015     By

Whether you watch horse racing year-round or only tune into the major races, winning a Superfecta bet (win, place, show, and fourth) is an extremely difficult feat to do. In 2014, a Superfecta bet paid out a total of $15,383.80 on a $2 bet.  Even a Trifecta (win, place, show) paid out $3,242.60 on a […] Read More

Survival of the Mobilest – Did Google Just Play Us All Again?

April 2015     By

I went back and forth on when to write an opinion surrounding the so-called “Mobilegeddon” that supposedly rolled out on Tuesday.  As of today (Thursday, April 23rd) no one has seen any indication that Google has done anything to its algorithm, which begs the question, “Did Google just play us all again?” The answer is […] Read More

David Neuman Visits WSJ MoneyBeat to Talk About March Madness

April 2015     By

How can analyzing social media sentiment help determine a  March Madness Final Four bracket?  David Neuman, Prime Visibility’s Director of Social Media Services, sat down with WSJ’s Paul Vigna to explain the process during a recent visit to MoneyBeat. During the interview, David discusses how he: Analyzed social media sentiment for each men’s college basketball […] Read More

MLB Fan Confidence Based on Social Media

March 2015     By

March Madness is coming to an end which means it’s MLB season! Last year, the Royals surprised everybody with a trip to the World Series, but ultimately lost to the San Francisco Giants. Predicting who will make it to the World Series (or even the playoffs) is always tough, especially since anything can happen over […] Read More

Can Social Media Pick the Perfect March Madness Bracket?

March 2015     By

Selection Sunday has passed and millions are in the process of trying to create the perfect bracket; a task that has never been done and some say have odds as high as 1 in 9.2 quintillion. With these near impossible odds, how does one fill out their bracket to maximize their chance of perfection? Some will go […] Read More