PV provides a full-service creative and media buying agency model that moves display beyond placements and CPMs. We build strategic campaigns that combine consumer behavior, creative testing and attribution modeling.
Viewable verification is vital to get what you pay for. Transparency across networks and sites at the most granular level ensures that we are providing you with the most relevant viewers.
The Display buying model has evolved to include direct publisher buys, ad networks and ad exchanges. We help decipher the right media mix based on your targeting parameters, budget and goals (CPM, CPA, CPC). Our internal programmatic marketplace for advertisers–RhythmMax–allows us to buy media more efficiently for you–the client.
Media buying and creative need to work together and our in-house developer capabilities allow us to be agile/responsive to rapidly changing creative demands. Developing the right message to the right audience is key to moving beyond traditional banner creatives.