Paid search allows us to listen and adapt our marketing/business strategies based upon consumer intent, becoming one of the closest touch points advertisers have to address what consumers want. This approach allows advertisers to align their content and marketing efforts to the most relevant hand raisers. So how do you harness this powerful channel? (hint: you work with us!)
Our paid search management strategy starts with listening. What is the desired action: Do you want your audience to buy something? Watch a video? Fill out a form? We then align that goal with real-world analysis of consumer demand and behavior to blend the two efforts succinctly.
Paid search has moved well beyond the traditional keyword approach, and our deep analysis of demographic/geo-centric data allows us to minimize waste and reach our most valued consumers more effectively.
We are relentless in our testing approaches and identify opportunities that are scalable. Identifying our hypothesis and measurement approach allows us to provide actionable insights.
We are technology agnostic and have full hands-on expertise working across all third party tools. We align our technology tools based upon client needs and goals.
We believe that technology is only as good as the people making judgments about your account. Our paid search team has over 50 years of combined experience across industries. They are Google certified and have strategic partnerships with the engines and access to first-to-market opportunities.