Beyond all the likes, tweets, and followers, social media is a platform for interactions and a powerful vehicle for driving qualified brand awareness. Simply put, we consider it an essential channel for any integrated digital marketing plan.
Through social media marketing you can develop long-term relationships and valuable two-way engagements with a specific audience and establish your brand as a thought leader within your respective industry.
Social media is the core of any content marketing strategy. Whether you’re looking to generate more awareness to your existing content or develop new content, social media is essential in helping to maximize your reach and defining a voice for your brand.
Your KPIs aren’t cookie-cutter and neither is our approach. Whether your goal is brand awareness, leads, or increasing website traffic, our social media team will develop a custom strategy to effectively reach and communicate to your brand’s target audience across all relevant channels including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube. We leverage each channel’s advertising programs, and conduct social media listening so that we can obtain insight on how a brand is perceived across the social media landscape. Prime Visibility has years of experience developing hundreds of effective social media marketing campaigns across all channels and also stays abreast of emerging channels–like Vine and Periscope–so that you can evaluate how they could be used to amplify your organization’s voice and brand.
Today, social media is as scalable, measurable, and accountable as any other digital marketing channel. Be sure you are taking advantage all the opportunities this growing channel has to offer.