Make the right connections

 

Forget “big data,” “integration,” “digital ecosystems” and other buzzwords. As high-minded as strategy may sound, the formula is pretty simple: connect what you offer to those who want it, in the way they will consume it. This is true regardless of industry, product offering, or outside market forces. That’s not to say that these other influences don’t matter, but core strategy is built around that simple principle–and we believe it happens at all levels–from high-level market sizing and mapping of the competitive landscape, to making decisions about keyword bidding or visual design.

Capabilities

  • Digital strategy
  • Campaign planning
  • Social strategy
  • Search strategy
  • Competitive audits
  • Usability testing

In our toolbox

eMarketer, Forrester, comScore